What does # Times mean on email open reports

edited January 12 in Email Marketing

Hi all. Excuse the elementary question - I’m new to this and have tried finding a logical answer to no avail. Looking at the number of opens, the far right column has # Times. It makes no sense to me to interpret that at face value, i.e. that people have opened the email 6, 8, 13 times, etc. Any insights? Much appreciated.

Sign In or Register to comment.